Laws of UX followed by Myntra — A UX Analysis Case Study
Dec 19, 2022
This research was conducted to get some key insights on designing and how the “Laws of UX” can be used in a real-world application.
About Myntra
Myntra is a fashion destination that is committed to making you look good anytime, anywhere. Visit myntra.com or download the app to get the perfect look. It is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007–2008 to sell personalized gift items. In May 2014, Myntra.com was acquired by Flipkart.
Laws followed by Myntra
1. Aesthetic-Usability Effect
2. Fitts’s Law
3. Hick’s Law
4. Jakob’s Law
5. Serial Position Effect
6. Von Restorff Effect
7. Zeigarnik Effect
8. Law of Proximity
9. Doherty Threshold
10. Law of Common Region
